VA Fashion Week Mission Statement

VA Fashion Week was formed in 2007 with the purpose of showcasing emerging designers and models from up and down the East Coast and to establish a world-class fashion event in Southeastern Virginia. After twelve seasons of growth and increased recognition we are enthusiastically returning after two years and expecting VAFW 2021 to be the year that surpasses all expectations.

The VAFW Team

Ann Leister is the owner and director of Splash Model Management and has produced or co-produced muliple fashion shows. In addition, she has cast actors and models in regional and national commercials, TV shows, magazines and ad campaigns as well as placed models with agencies in major markets. She has a BA from The College of William & Mary and experience in real estate, advertising, human resources, video production, and the arts. She's also a published author with books available on Amazon. Ann regularly attends fashion events in New York including Mercedes Benz Fashion Week, as well as shows in Washington DC, Las Vegas, Los Angeles, and Miami, Ann created the concept that has become VA Fashion Week as a way to bring NY style fashion shows to the Hampton Roads area and to spotlight the design talent, models, and creative talent that call this region home.


Ron Cooke is a nationally recognized fashion coordinator and stylist to the celebrities having produced fashion shows during New York’s Fashion Week as well as in DC, Atlanta, Miami, and other regions. His company Rogue Productions has worked with world renown designers, politicians, athletes, musicians, and actors. Ron is also an established stylist having dressed an assortment of today’s hottest celebrities including Alicia Keys, Danny Glover, Lela Rashon and many others for various magazines, commercials, and events. Ron has worked with Ann on VA Fashion Week from the first show on. Ron will be coordinating many of the designer shows, as well as organizing many of the backstage activities in VA Fashion Week.



Jennifer Leister, associate producer, has been assisting with fashion shows for the past fourteen years and been an independant producer, stage manager, and stylist for the past 8 years. A graduate of The College of William & Mary, she is available to assist any designer with their set-up, fittings, dressers, and any needs or concerns they may have. Jennifer is also is a contributing writer for several blogs and media publications as well as a speech writer and social media specialist. She is also an experienced political staffer with many a story to tell! Jennifer always works diligently with her clients promoting their brand.  


EMAIL: info@vafashionweek.com

    Splash Model Management
    3419 Virginia Beach Blvd. # 149
    Virginia Beach, VA 23452